Barcelona have released new limited edition El Clasico shirts – with the most expensive option costing £1,746.
The Blaugrana have a unique €280 million partnership with music streaming giants Spotify, which includes the logo gracing the shirts of the men and women’s teams for four years.
But the arrangement, which kicked off in June 2022, became a groundbreaking one in October last year when it was confirmed that the OVO owl emblem of Canadian rapper Drake would be on the front of their shirt for the clash with Real Madrid at the Santiago Bernabeu.
It was done to celebrate ‘Drizzy’ making history in becoming the first artist to reach 50 billion streams on Spotify.
Barca lost 3-1 but they are continuing the tradition for the next meeting with Real. This Sunday their shirts will feature the logo for Catalan megastar Rosalia’s album ‘Motomami’ to mark the one-year anniversary of its release.
Rosalia, 30, was the most streamed Spanish artist on Spotify and tracks from Motomami, her third album, were listened to 1.8 billion times.
She has ten number one singles in Spain and has won eight Latin Grammys.
Stars like Frenkie de Jong and Robert Lewandowski will wear shirts bearing the logo front and centre, with Barca Femení doing the same when they play out the women’s El Clasico on 25 March.
The jerseys, with ‘Rosalia 1’ on the back, are being sold on the official Barca website but do not come on the cheap. They will set fans back a massive £349.
That’s not all, however, as here will be 11 signed editions of the shirt – complete with signatures from all those in the starting XI from both of Barca’s starting XI against Real, glow-up effects on front and back and the relevant sleeve patches.
These upgraded versions are priced at just less than £2000.
“Yet again our collaboration with Spotify has taken things to the next level,” Juli Guiu, VP Marketing at FC Barcelona said.
“Seeing such a renowned artist as ROSALÍA on the beloved Barça jersey is a wonderful surprise for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story alongside the world’s most popular music streaming platform, Spotify.”
Barca went without an official shirt sponsor for a number of years before striking a partnership with the charity ‘UNICEF’ in 2006.