The two companies that dominate the smartphone market are Samsung and Apple, yet although sharing certain objectives, they are quite unlike.
There may be other OEMs having an excess of cellphones than Samsung. Apple may be in a similar situation. The Cupertino behemoth has just disclosed several reductions for its premium iPhone models and associated accessories in China, which is an unexpected turn of events. The two companies that dominate the smartphone market are Samsung and Apple, yet although sharing certain objectives, they are quite unlike.
Reportedly, Apple is recognized for adopting the exact opposite strategy, that is, it seldom, if ever, lowers the price of its current iPhone models. In contrast, Samsung is well-known for consistently providing excellent discounts and trade-in deals for its Galaxy smartphones.
Since years, Apple hasn’t given its top-tier iPhones any discounts in China. Unexpectedly, the business has now launched a four-day sales event for iPhones, smartwatches, and wireless earbuds. iPhone 13 Pro is now $89 cheaper. Market observers claim that Apple outperformed local smartphone firms Xiaomi, Vivo, and Oppo in terms of healthy smartphone shipment numbers in China in June.
Apple may have excess inventory on hand, however, shipment data isn’t usually indicative of sales. Nobody is aware that Apple, like Samsung, has a staggering 50 million unsold phones. But the fact that it hadn’t provided a discount before making this statement says a lot about how poorly the firm has recently performed in the Chinese market.
Industry experts predict a 9% decline in worldwide smartphone shipments in Q2 2022, and it is evident that Apple is affected by developments in the larger market. Customers in China have access to Apple discounts from July 29 to August 1. Discounts will be available from the firm on its newest iPhone models, as well as some AirPods and Apple Watch wearables. On August 10, Samsung will reportedly unveil its newest foldable phones as well as a new line of Galaxy smartwatches.